Dwolla, a cheaper alternative to PayPal
Competition is always good for the consumer! Now, Dwolla is giving PayPal a run for its money. What makes Dwolla so appealing is the flat rate of $.25 (twenty five cents) per transaction. Unlike, Paypal, which charges a percentage of the total sales transaction.
I set up a Dwolla business account and it works pretty much the same as Paypal. You can set up a personal or business account and transact using your email address or cell phone number. There is also a Dwolla App that you can download onto your Smart Phone. Click the link below to check out the infomerical:
Inexpensive Marketing Ideas
Effective marketing doesn’t have to be painfully expensive. There are certain popular methods of marketing that are pretty costly and can end up wasting you thousands of dollars on ineffective campaigns. What really makes a great marketing strategy is creativity and innovation. While you should not abandon mainstream methods of marketing, getting creative can be cost-effective and add a significant boost to your business. Here are 4 creative, innovative and inexpensive marketing Ideas: Read the rest of this entry »
5 Costly Mistakes Every Entrepreneur Should Avoid
Scaling back on marketing during tough economic times
A down economy can be a great time to build your business. Yet, many entrepreneurs retreat rather than forging ahead. Seizing the moment to build key relationships when your clients and prospects are cutting back on spending, puts you at an advantage when the economy turns around, and money is flowing more freely. When you’re feeling an economic pinch, from whatever the source, look for other areas in which to cut back. Your marketing campaign should be the last area of your business to be sacrificed. Read the rest of this entry »
Business Tip of the Week: “Hit ‘em where they ain’t”
“They” being your competitors.
These are the words of the legendary New York Yankees’ manager, Casey Stengel. He enjoyed telling the story of “Wee Willie” Keller, the baseball Hall of Famer who stood only 5′ 4″, 140 pounds, and began a streak of consecutive seasons with more than two hundred hits. The baseball great’s bat was only 30″ long. Asked by a sports reporter how such a small guy could get so many big hits, Willie replied, “Keep your eye clear, and hit ‘em where they ain’t–that’s all.”
Practice this same principle in your business. Set their sights on areas that your competitors have neglected or ignored. Look for ways to fill a niche that others have not spotted or are too small for larger corporations to consider.
No Joke, Where Will You Be On April Fool’s Day?
The nation may observe April 1, 2012 as April Fool’s Day, but as a business owner, the day holds much more significance. The first three months of each New Year serve as the benchmark that helps determine whether you’re on target for a breakthrough year. Will you meet, surpass or fall short of your intermediate goals? Will you simply need to make a few tweaks to remain on course or will you need to be more aggressive in your executions in order to meet your overall goals for the year?
Where you sit on April 1 is a critical juncture for your business—early enough to evaluable your progress and far enough along to make major or minor adjustments to either stay the course or change directions, and still end the year end on a high note.
How you begin 2012 is a good indicator for where you’ll be on April 1. Unforeseeable variables are always a possibility, but we can put ourselves in the best position to excel by setting key indicators at the onset of the year. The first order of business for the New Year is to define your financial projection. Read the rest of this entry »
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